What Exactly is Multi Level Marketing (MLM)??

For those amongst you who are not new to Winning Express, you will know that we operate (that sounds like a technical word - its not technical we promise!!) on a model called Multi Level Marketing. Please don’t turn off right yet, we know it doesn't sound appealing but keep reading to find out more on what this means for you, as one of our existing or hopefully new-to-be customers.

Again the word customer is not truly reflective of what we hope to achieve so lets  put it another way -  we are all friends on a journey to ensure our futures are money worry free. There, that sounds better.

So  - what does Multi Level Marketing mean?

You are right to ask, as many people do not interpret this in the correct way - the crux of it is that when you buy that golf club, you know the one that shaves those all important digits off your handicap, then you shout about how great your club is to anyone on the course who will listen. You tell the guy you play with. You tell the guy waiting at the hole to tee off, you tell your wife (at which point she shuts down … golf??)…

And the guy we talked about, you know the one who was at the tee with you? Next time he goes in to a golf shop and looks around and he spots the make of your new club (and knowing how shockingly poor you were before you had it!!) he thinks “well if it improves Andy’s game (that’s you by the way - we don't know what you are called. Unless you are called Andy and this blog was written for you) then imagine what it could do for me.

That is the power of word of mouth - you try it, you like it, you recommend it, someone else buys it, they try it …. and so it goes on, you get my drift?

So, the fact that the guy at the tee with you buys the same club - what do you get for it? Nothing! You get no referral fee, the golf club company do not ring you out of gratitude and offer you free stuff. So why did you do it? Because you like to acknowledge superior products, and you want others to gain benefit from them.

And thats the main point of Multi Level Marketing. We work on a referral basis, so in much the same vein as the golf story above you try it, like it, and most importantly make money. You then think to yourself “hang on .. when I am old(er) and rich(er) then I want those who I love spending time with to be there with me”, be it on a yacht in Grand Cayman, or living it up at St Andrews, and you recommend us to your nearest and dearest. It may be over a beer, it may be over the family summer barbecue (which doesn't happen often - roll on the yacht in Grand Cayman).

That way not only will you be living the highlife, but those you love will be there too. Our only tip - don’t tell annoying Auntie Beryl about us, otherwise she will be there …….