Cash Flow – a phrase that will bring fear in to the heart of anyone who
is operating a business today.
To borrow a definition from the much loved Wikipedia;
“Cash flow is the movement of money into or out of
a business, project, or financial product. It is usually measured during a
specified, limited period of time. Measurement of cash flow can be used for
calculating other parameters that give information on a company's value and
situation”
Without cash flow there is no business, as to run
out of available cash means that your business will not succeed. Furthermore,
we know of many small (and large) businesses that do not know, right at this
minute, what their cash flow is. Why would you take your eye off the ball when
it is so vitally important for your business?
The phrase ‘cash flow problem’ is also bandied
around a lot, and again most people wrongly interpret the true meaning of this.
A REAL cash flow problem happens when a business is, on paper, making money
however there is no cash available. The magic question - where has the money
gone? In most businesses this cash gets gobbled up by things like inventory,
debt payments, and invoices unpaid. This means that as a business, no matter
how much money you are pulling in, without a healthy cash flow there is no
business.
Now we are going to talk about Fred. You may
remember him from a previous blog. Well we caught up with Fred yesterday, over
a pint (or two or three!). You may remember that Fred was trying to go his own
way in the world of Sports Arbitrage …. Well he’s still trying but going
nowhere fast (unlike the winner of the Grand National, Pineau De Re).
The main problem he is having is cash flow – in
that he places a bet, sometimes they win (he’s not mastered the art quite yet)
and sometimes they lose. When the bets win Fred is finding that he cannot transfer
his money quickly enough from his betting site, back to his funding account/bank/card
etc., to then re-deposit funds in to a different betting account that is needed
for the next bet. So in effect, Fred has a cash flow problem.
We are pleased to report that things like that do
not happen with us here at Winning Express. We have the funds, and expertise,
to ensure that no matter what transactions we have undertaken there is always
money in the pot for more - we don’t have to wait days for money to become
available so we can go again – unlike poor Fred!
The price for doing this is only a small quarterly
fee, giving you the freedom to get on with your lives whilst we look after the
art of Sports Arbitrage.
Bearing this in mind, if you fancy your hand
(pardon the gambling card pun!) at Sports Arbitrage you won’t go wrong by
leaving your hard earned cash to us to invest, we promise we will not only look
after it well but nurture it so it grows in to your future…
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